THE PROJECT

A comprehensive visual system created for the Puerto Rican Festival in Rochester, New York, welcoming approximately 7,000 people per day. I developed the creative direction and carried the identity across campaign, social, environmental, apparel and print applications, with bilingual English and Spanish signage supporting an accessible festival experience.

ROLE

CREATIVE DIRECTION | BRAND IDENTITY | DIGITAL DESIGN | SOCIAL CONTENT | CAMPAIGN | APPAREL | PRINT PRODUCTION | ENVIRONMENTAL