BRAND IDENTITY · DIGITAL · SOCIAL · PRESENTATION

Gareth Gallagher for The Addiction to More

THE PROJECT

Addiction to More is a new media brand built around the idea of always chasing what’s next. I developed the visual identity and carried it across the brand’s digital, social, and presentation materials, creating a flexible system that could grow with the show.

ROLE

CREATIVE DIRECTION | BRAND IDENTITY | DIGITAL DESIGN | SOCIAL CONTENT | PRESENTATION DESIGN

The Addiction to More campaign artwork

VISUAL LANGUAGE

Black, red, white and gray brand swatches
AaANTONOSWALD
The Addiction to More icon system
Torn paper and brush marks
4 WEEKS. 4 EPISODES. 1 MILLION VIEWS.

The show launched with four episodes, one for each of its first four weeks, and reached more than 1 million views. The visual system gave the brand a consistent presence across channels, giving it a recognizable identity that can scale as the show grows.